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J-ABS activities
"Developing people through baseball"
J- ABS contributes to human resource development in various African countries through its "Baseballership® Education" method, which conveys the spirit of baseball (*) .
Furthermore, we are giving back the results of our efforts to Japanese society.
*The Way of Baseball = Japanese baseball culture that conveys values such as "discipline," "respect," and "justice."
What is Baseball Spirit Education®?
Baseballership® Education is an educational method developed by J-ABS that fosters discipline, respect, and justice in young people in Africa through baseball, and cultivates individuals who will lead the future of their communities . While Africa is experiencing economic growth, it faces many social challenges such as poverty, conflict, and lack of education. In particular, there is a significant lack of education, especially emotional education (non-cognitive skills) such as physical education, music, and art.
Non-cognitive abilities refer to the ability to cultivate "human capabilities" such as: • The ability to think for oneself • The ability to feel • Creativity and individuality • Morality and values. We are confident that these can be nurtured through baseball and softball. Through our activities in Africa, we have seen many children grow up embodying discipline, respect, and justice, and sportsmanship. Japanese-style baseball is a hybrid of Japanese baseball and American-style baseball, which embodies the spirit of "the way of baseball," including: • Keeping the field clean • Being punctual • Respecting etiquette. These values have been accepted in Africa and practiced in countries such as Ghana, Tanzania, and South Sudan. Based on these experiences, J-ABS has developed Baseball + Sportsmanship = Baseballership Education. Through this education, young people who have acquired discipline, respect, and justice will grow into leaders and role models in their communities, contributing to Africa's development. At the same time, they are expected to become Japanophiles and contribute to exchanges with Japan.
Africa
■ Africa 55 Koshien Project
This is the flagship project of J-ABS. Targeting 54 African countries and one region, the project aims to promote human development and the spread of baseball through baseball, with a 25-year plan to expand the hosting of national tournaments (the equivalent of the Koshien tournament) in each African country. It primarily involves three activities.
[1] Support for improving the playing environment, such as ground maintenance methods and support for baseball equipment.
[2] In addition to baseball skills, the Japanese style of baseball coaching, which fosters sportsmanship, has been promoted.
[3] Hosting domestic tournaments similar to the Koshien tournament in each country to provide opportunities to set goals and take on challenges.
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Describe your image
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-Baseballership® Education-
- Expansion into Africa -
Japan
J-ABS provides corporate training programs and lectures for companies, organizations, and schools throughout Japan.
In addition, we participate in events and provide support to companies expanding overseas.
Corporate Training
Lecture
Africa Operations Support
Events and Public Relations
J-ABS actively participates in various events and exhibitions to raise awareness of its educational support through baseball and softball in Africa. At its booth, J-ABS showcases its coaching activities on the ground, the growth of the children, and the significance of Baseballership® education, sharing with visitors the potential of sports in human resource development. Through these awareness-raising activities, J-ABS aims to expand understanding of and participation in support for Africa.
corporate training
J-ABS offers human resource development training programs that draw inspiration from "African baseball philosophy x human resource development."
The training program was developed by industry leader and consultant, Hitori Higashida.
<Training Flow>
(1) Lecture
The instructor's practical experience in human resource development through baseball education in Africa.
(2) Workshop
Based on African case studies, adapt them to Japanese business practices and conduct group work.
• Teaching material: "55 Pillars," a baseball manual for nurturing the hearts of young people through the Japanese style of baseball (J-ABS)
• 21 themes to choose from* (30 minutes or more per theme). *The number and content of themes may be adjusted depending on the company.
<Examples of themes>
- Mindset reform (re-evaluating what is taken for granted, dispelling preconceived notions)
- Expanding one's perspective and viewpoint (improving the ability to see the bigger picture)
- The meaning of aligning wavelengths (rethinking the workplace environment, team building)
• Improved performance (ensuring psychological safety, increased productivity)
- Innovation (cultivating the ability to create from different angles and perspectives), etc.
■ Questionnaire:
- A survey will be conducted after the training. The data will be analyzed at a later date, and the effectiveness of the training will be visualized and provided to the participants.
→ Compliant with ISO30414 information disclosure standards.
■Training Courses
We offer half-day, full-day, and field practical training courses. Please contact us for training fees.
Lecture
■Lecture and Training Program
We provide lectures and training tailored to the specific needs of companies, local governments, schools, and various organizations. Based on our experience in African baseball, we deliver practical learning experiences focused on themes of challenge, international understanding, and human resource development.
① A challenge to stay true to one's aspirations
Realizing Dreams / Boosting Motivation: This true story of spreading baseball from scratch in Africa teaches you how to create a vision and how to overcome difficulties. Ideal for corporate training and career education for students.
② Africa's current state of rapid growth
Economics/International Understanding: This book presents the realities of Africa as seen firsthand. It clearly explains market potential, social changes, and new relationships with Japan. It can be used for corporate overseas expansion and international understanding education in schools.
③ "Baseballership®" Human Resource Development
Organizational Development/Mindset Transformation: A unique method combining baseball culture and experience in training in Africa. Discipline, psychological safety, and team building are introduced with real-world examples. Highly regarded for corporate management training and leadership development in schools and sports clubs.
■ Suitable for a wide range of users
Companies/Local governments/NPOs/Universities, high schools, and junior high schools/Club activities and sports organizations: The content can be customized to suit your purpose.
Speaking engagements (2025)
日時 | 主催者・場所 | 講演タイトル |
|---|---|---|
2025.01.11 | Japan Tee-Ball Association | Using tee-ball to prove the "value of baseball" in Ghana |
2025.01.15 | Asahi University | The Future of Africa and Japan Created by Sports |
2025.01.17 | JICA | "Sports (Baseball) and Human Resource Development @ Ghana": Its Effects and Evaluation Methods |
2025.01.22 | Keio Gijuku High School Baseball Club | The Power of Baseball ~ Enjoy Baseball and Change the World! |
2025.02.01 | Yokohama City Africa Culture and Event | Africa × Baseball × Human Resource Development |
2025.02.02 | Koganei Elementary School (Parents of elementary school baseball players) | Baseballersship®: Creating the Future for Africa and Japan |
2025.02.28 | Japan Sport Council | The Future of Africa and Japan Created by Baseball
~The Possibilities and Value of International Sports Cooperation~ |
2025.04.10 | Prudential Life Insurance | A Challenge in Africa: Beyond Baseball, Nurturing People |
2025.04.16 | Yokohama BayStars Baseball Club | Baseballersship®: Creating the Future for Africa and Japan |
2025.04.30 | Dar es Salaam Rotary Club | Empower Tanzanian Youth
through Baseball& Softball |
2025.05.03 | J-ABS @ Japanese restaurant in Dar es Salaam | Baseball skills that shape the future of Tanzania |
2025.06.04 | Kansai University Baseball Club | Why Africa? Why baseball? ~Rethinking the value of baseball~ |
2025.06.05 | Introduction to Global Citizenship at Meiji University | Discover the new trend! Creating the future for Africa and Japan with Japanese-style baseball. |
2025.06.06 | Nippon Sport Science University | The Future of Africa and Japan Shaped by Sports (Part 1: Overview) |
2025.06.11 | Japan Industrial and Medical Gas Association | Applying African baseball principles to human capital management.
Human resource development lessons from Baseballersship® |
2025.06.13 | Nippon Sport Science University | The Future of Africa and Japan Shaped by Sports (Part 2: Specifics) |
2025.06.14 | J-ABS | Baseball Playership Education Seminar |
2025.06.20 | Chiba Municipal Takasu Junior High School | Doing what you love is the best! The story of how I turned "Africa and baseball" into my job. |
2025.06.21 | "Utsugi-Cup U-18 International Women's Softball Tournament in Takasaki" Commemorative Seminar | Creating the future of Africa and Japan through softball |
2025.06.24 | Hokusei Gakuen University (Contemporary International Society) | Africa's "present" and Japan's future |
2025.06.24 | Hokusei Gakuen University (Special Lecture on International Exchange) | Interviews with practitioners of ODA and NGOs on "International Cooperation" |
2025.07.26 | J-ABS-sponsored online event | Kenya Koshien Online Report Meeting |
2025.08.21 | TICAD side event | Bringing peace to the world through playing catch |
2025.09.22 | Waseda University Competitive Sports Center | Creating the future of Africa and Japan through the power of sports. |
2025.10.17 | WBSC-Africa | Transform Africa! Baseballership Education |
2025.11.10 | Prudential Life Insurance | A Challenge in Africa: Beyond Baseball, Nurturing People |
Africa Operations Support
J-ABS leverages its highly reliable network spanning 32 African countries to provide comprehensive support for companies expanding into Africa. Through providing local information and facilitating partnerships, J-ABS offers support to facilitate smooth business development.
